A tree-lined West Asheville street at dusk
Asheville, North Carolina

Asheville homes, sold by someone who actually lives here.

I'm Dana Whitfield — an independent agent, licensed since 2011, working a small number of clients at a time in the neighbourhoods I know on foot.

Dana Whitfield
How I work

Fewer clients. Straighter answers.

A few clients at a time

I don't run a team. If you call, you get me — and I'll know your house by heart.

I answer my own phone

Evenings and weekends included. The market doesn't wait for office hours and neither do I.

Honest pricing, even when it stings

If I think you should wait, I'll say so. If the house is overpriced, I'll say that too.

Neighbourhoods I know

Start with the street, not the house.

Four places I work every week. Each page is the honest version — what sells, what it costs, what buyers ask me about.

Featured homes

Three I'm proud to show you.

42 Vermont Ave, West AshevilleJust listed
$585,000
42 Vermont AveWest Asheville

3 bd · 2 ba · 1,640 sq ft

View full listing

Looking for something not here? Tell me what you want and I'll watch the market for you.

Recently sold

Proof, not adjectives.

$592,00042 Vermont Ave · West Asheville · sold in 9 days
$871,00021 Watauga St · Montford · sold in 14 days
$455,000118 Church St · Black Mountain · sold in 21 days
$1,040,0008 Lakeshore Dr · North Asheville · sold in 11 days
$512,00077 Brevard Rd · West Asheville · sold in 6 days
$639,0005 Cherry St · Black Mountain · sold in 30 days
★★★★★

“Dana told us our first house was overpriced and we should keep looking. Nobody else said that. Six weeks later she found us the one.”

Priya & Sam · relocated from Charlotte to West Asheville
★★★★★

“She sold my mother's Montford house with the whole family on three time zones. Calm the entire way through.”

Rebecca · Montford
★★★★★

“Answered the phone at 9pm on a Sunday to talk me off a ledge about an inspection report. Then explained it line by line.”

Marcus · Black Mountain
This month in Asheville

October: inventory is up, buyers are picky.

More homes on the market than any month this year, and the ones that are priced honestly are still going in under two weeks. The ones that aren't are sitting for sixty days and taking a cut. If you're selling, we price it right the first time. If you're buying, it's the best autumn you've had in three years. — Dana, 1 October 2026

Ask me about your street
Black Mountain main street
Ullbek · Get your free website